SMS & Email
To highlight access of the Old Mutual MyPortfolio tool via the Old Mutual app and to drive app downloads. Target market – existing users of the MyPortfolio.
The creative concept uses copy and imagery that simply and effectively demonstrates the ease and convenience of accessing MyPortfolio via the Old Mutual app and the need to download it. Phone screen shots illustrate the MyPortfolio features and benefits. Call to action is highlighted in opening and closing paragraphs.