K & B Direct | Everysun Direct mail
15780
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Everysun Direct mail

Date
Category
Direct Marketing
About This Project

 

Task

To drive awareness and sales of the Everysun suncare range available within Clicks stores.

 

Outcome

Existing and lapsed Everysun and category shoppers were targeted via ClubCard transactional data with a direct mail pack. The mailing included a product sachet and a R20 savings offer loaded onto the members ClubCard. The existing above the line Everysun creative was integrated with the ClubCard endorsement.