K & B Direct | Clicks ClubCard Re-launch TV Advert
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Clicks ClubCard Re-launch TV Advert

About This Project

 

Task

To re-launch the ClubCard in a way that breaks through the clutter, generates excitement and gives a reason to visit a Clicks store.

To communicate that cashback is now loaded directly onto ClubCards – no more paper vouchers.

To create a sense of innovation, newness and convenience that comes with the new ClubCard and its improved cashback delivery and functionality.

 

Outcome

The campaign concept uses the total value of cashback – R150 Million – loaded onto all members ClubCards as the platform to generate excitement and intrigue. The ClubCard device is used to illustrate how cash back is now loaded onto ClubCards.

 

Project Type

Television Advert

Date
Category
TV