To re-launch the ClubCard in a way that breaks through the clutter, generates excitement and gives a reason to visit a Clicks store.
To communicate that cashback is now loaded directly onto ClubCards – no more paper vouchers.
To create a sense of innovation, newness and convenience that comes with the new ClubCard and its improved cashback delivery and functionality.
The campaign concept uses the total value of cashback – R150 Million – loaded onto all members ClubCards as the platform to generate excitement and intrigue. The ClubCard device is used to illustrate how cash back is now loaded onto ClubCards.