K & B Direct | Clicks ClubCard Re-launch Web & Audio Visual
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Clicks ClubCard Re-launch Web & Audio Visual

About This Project




To explain the basic ‘nuts and bolts’ of the re-launched ClubCard in a fun, engaging, yet easy to understand, way that:

  • Drives prospects to enroll
  • Educates programme changes to existing ClubCard members




The campaign concept uses the total value of cashback – R150 Million – loaded onto all members ClubCards as the platform to generate excitement and intrigue. The ClubCard device is used to illustrate how cash back is now loaded onto ClubCards.


Portfolio Type

Web and In-store Audio Visual

In-Store Audio Visual, Web