K & B Direct | Loyalty Programmes
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Loyalty Programmes

Our extensive experience in the retail loyalty space includes working on the Clicks ClubCard Loyalty Programme for the last 18 years. This has included the launch of the Clicks Credit Card, Clicks BabyClub & Clicks Financial Services; the launch of the Clicks business-to-business brand – Clicks ClubCard Marketing Services – marketing Clicks channels to their suppliers; and the relaunch of ClubCard in March 2015


In a sense, a loyalty programme is simply an extension of traditional promotional techniques. The difference is that promotion is short-term and tactical, but a loyalty programme is long-term and strategic.


We can help to focus your thinking and decision-making, set clearly defined loyalty objectives, plan long-term marketing activities and communication programmes, make valuable modifications to an existing loyalty programme, and translate strategic decisions into effective operational tactics.

Our loyalty programme services include:


  • Development of loyalty recommendations;
  • Planning and implementation of acquisition & retention activities
  • Name and brand development
  • Staff training and awareness campaigns
  • Identification of data mining opportunities
  • Identification of sub-brand programmes
  • Identification of additional revenue stream opportunities