K & B Direct | Our Senior Team
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Our Senior Team

Belinda Walsh – Managing / Client Service Director

Belinda is K&B’s Managing and Client Service Director. She spent eight years learning the direct marketing disciplines in the rigorous environment of Readers Digest. This was followed by a period at Ogilvy & Mather Direct as their Direct Marketing Consultant before starting K&B Direct.

Having worked with blue-chip clients across various industries over the past 25 years (Old Mutual, Clicks, RCS, Direct Axis, amongst others), she has built up extensive experience in every aspect of direct and loyalty marketing, plus the art of delivering exceptional client service.

Her focus is on offering strategic and marketing expertise and running the client service team. She thrives on team work, has a hands-on, practical approach and aims to be indispensable to clients.

Tracey Creer – Creative Director

Tracey has spent her extensive career successfully leading strategic creative initiatives. She is an accomplished Creative Director with 16 year’s experience in loyalty programmes.

She is a results-driven creative leader with both a strategic and innovative mind and a great passion for bringing out the best in those she collaborates with: clients, partners and co-workers. She directs and inspires the creative team to think outside the box and strive for perfection. She loves nothing more than a challenge and going where others fear to tread (creatively speaking!).

She believes that the key requirements for success include: Teamwork, Creatagy (the holistic approach to creative and strategy), and Doing Things Differently.